From strategy
to sorted.
This is what we do!
Whether it’s a brand that needs sharpening, a message that needs landing or a change that needs to stick, we bring strategy, creative and delivery under one roof, and work inside your team to get it done.
Where did
the plain
talk go?
Somewhere along the way, organisations started talking to their own people in jargon, decks and acronyms. Strategies got cleverer. Messages got harder to follow. We reckon it’s time to say things straight again.

The noise
problem
Why does it matter?
Because people can’t act on what they can’t understand. Every unclear message costs time, trust and momentum, and in change work that’s the whole game.
So, dumb it down?
No. It means doing the hard thinking up front, so the people on the receiving end don’t have to.
More doing.
Less deck.
A strategy only counts when people start doing things differently. We spend less time polishing slides and more time on what actually gets people moving: clear messages, useful tools and the right conversations at the right moment.
Built into
your team
We don’t parachute in with a shiny new toolkit and leave you to work out how to use it. We work inside your teams and on the platforms you already run, whether that’s Workday, ServiceNow, Confluence or a shared drive held together with hope, so the work keeps going after we’ve gone.
The Kippax
approach
Every pillar works on its own or alongside the others. Book just the one, mix a few together, or have us take it all the way from strategy to sorted.
#1
Clarity
Get underneath the noise and agree what actually needs saying, and to whom.
- Discovery & stakeholder interviewsWe talk to the people who matter and find out what’s really going on.
- Audience mappingWho needs to hear what, when, and what they actually care about.
- Message architectureYour key messages agreed and in one place, so everyone says the same thing.
- Narrative & propositionThe story of why it matters, told so people get it first time.
#2
Ideas
Find the angle that makes people stop, listen and remember it on Monday morning.
- Campaign conceptsBig ideas that cut through, for colleagues or customers.
- Creative directionKeeping the look, feel and craft on point from first sketch to final cut.
- Content & storytellingArticles, video, case studies and posts people actually want to read.
- Tone of voiceHow you sound, written down, so everyone can use it.
#3
Experience
Design every touchpoint around the people living the change, not the org chart.
- Colleague journey mappingEvery step your people go through, mapped, with the pain points found.
- Workshops & co-designHands-on sessions where your people build the answer with us.
- Service & touchpoint designEvery moment of contact designed to work, not just look nice.
- Digital & intranet experiencesHubs, pages and tools people can find their way around.
#4
Momentum
Plan the drumbeat: what lands when, who carries it, and how we know it is working.
- Change & comms planningA plan that says what lands when, who owns it and how it all joins up.
- Readiness & impact assessmentWho’s affected, how much, and whether they’re ready for it.
- Leader & manager toolkitsEverything your managers need to bring their teams with them.
- Adoption measurementProof it’s working, with numbers you can take upstairs.
- Regulated change deliveryGovernance, policy and compliance change that lands with people, not just on paper.
#5
Presence
Make sure it looks, sounds and feels like you, everywhere it shows up.
- Brand identityLogo, colours, type and the rules that hold it all together.
- WebsitesSites that look the part, say it straight and are easy to run.
- Guidelines & templatesBrand guides, decks and templates so your team can crack on themselves.
- Events & environmentsSpaces, stands and events that feel like you.
Not sure what you need?
Tell us the problem and we’ll put the right mix together. No hard sell, just a proper chat over a brew.
Our work
Change
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Brand
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Comms
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