Safeguard
Group.

Safeguard started out in air conditioning and refrigeration, supplying and servicing the kit that keeps buildings cool and stock cold. By the time we started working together in 2014, the group was doing far more than that. It had grown into greener, more energy-efficient and environmentally sustainable products, but its branding was still telling the old story.

The existing identity had served the business well, but it didn’t tell anyone what Safeguard actually does now. We rebranded the organisation around where it was heading, not where it started, putting the group’s growth and its environmental credentials front and centre so customers got the full picture from the first glance.

Our work didn’t stop at the logo. From 2014 to 2020 we worked alongside the group to build a social media presence from the ground up, giving Safeguard a confident voice online that supported significant growth in sales.

We also helped the group grow its social responsibility. Safeguard became a sponsor of Oldham Athletic’s education programme, and went on to launch a dedicated kitchen of its own, home to the Safeguard Fusion education programme. A local business putting real time and money back into its community.